Key Takeaway
British bike maker says cycling market is recovering from sales slump and investments will add new expertiseThe French sports gear retailer Decathlon and a Chinese investment group that was an early backer of Labubu soft toys have bought stakes in the British folding bike maker Brompton, as its boss said the cycling market was recovering from a slump in sales.…
Published June 30, 2026 · Category: News
Overview
British bike maker says cycling market is recovering from sales slump and investments will add new expertise
The French sports gear retailer Decathlon and a Chinese investment group that was an early backer of Labubu soft toys have bought stakes in the British folding bike maker Brompton, as its boss said the cycling market was recovering from a slump in sales.
Details
Decathlon has acquired a 10% stake in the manufacturer while BA Capital has bought 5% in a deal understood to collectively be worth about £18m.
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Source
Originally published at www.theguardian.com.
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Frequently Asked Questions
What is "Brompton sells stakes to Decathlon and Chinese Labubu backer" about?+
British bike maker says cycling market is recovering from sales slump and investments will add new expertiseThe French sports gear retailer Decathlon and a Chinese investment group that was an early backer of Labubu soft toys have bought stakes in the British folding bike maker Brompton, as its boss said the cycling market was recovering from a slump in sales.Decathlon has acquired a 10% stake in the manufacturer while BA Capital has bought 5% in a deal understood to collectively be worth about
Who reported this story?+
This story was reported by The Guardian World.